FireFly Robotics (formerly FireFly Automatix) Robotic Mowers — Company Profile
FireFly Robotics (formerly FireFly Automatix)
FireFly Robotics, until June 11, 2026 named FireFly Automatix, began operations in 2010 and is based in Salt Lake City, Utah. It designs and builds all-electric autonomous turf equipment for golf courses, sports fields and turf farms: the Autonomous Mowing Platform (AMP-L100 reel mower and AMP-X100 rotary mower) and the Manned Robotic Harvester. The company says more than 900 of its machines were in service worldwide as of June 30, 2026. In October 2026 it filed for a direct listing on Nasdaq under the symbol FFLY. (Source: the company's Form S-1, October 7, 2026.)
2010
Founded
Salt Lake City, UT
Headquarters
2
Models
Commercial
Category
Navigation & Technology
ElectricAutonomous
✨ What Makes FireFly Robotics Unique
One of the few commercial autonomous mower makers that publishes its numbers: its Nasdaq filing discloses the fleet in service, revenue and losses. Its machines are built in Salt Lake City for golf courses and turf farms, not residential lawns.
Model Lineup
| Model | Area (m²) | Max Slope | Navigation | Price Range |
|---|---|---|---|---|
| AMP-L100 (reel mower, sold since 2024) | N/A | N/A | Not stated | N/A |
| AMP-X100 (rotary mower, sold since 2025) | N/A | N/A | Not stated | N/A |
Latest: FireFly Robotics files for Nasdaq direct listing, reports more than 900 machines in service (October 7, 2026).
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Last updated: October 2026 · View all 50+ brands